We know that
Visitor+click= money
But how do you imagine visitor from where they came, these the question that you must ask, how to find them.
Imagine yourself as visitor what you look for when tap a word in google search bar these is the first step.
The second, imagine that google search bar is a bus but each visitor want to go to a place he want to, some of them will go to the same place as you they share the same idea or the same raison, now you found theme.
When they came to you her we talk about blog or website they found the your post but it was just a copy they had already read from an other website in these case they will never came back.
Thats why you should be creative and try to explain the idea they search for and try to give them what you did understand rewrite the post by your way, her you will get a back from these visitor maybe your blog will came every time he want something or he will let you a comment and ask you.
I hope i helped even just a little thank you.